Lana Pinyaeva
An expert in communications, crisis management, and digital assets, a successful media manager
The state of the art business solutions for companies in the new digital economy from experts in strategic and management consulting
We explore future trends and exploit todays capabilities to enable sustainable business growth
Our clients trust us
- Coinmarketcap leaders in regards to capitalization
- Start-ups developed Initial Coin Offerings (ICO's)
- Leading crypto-venture funds and guiding financial institutions
Who are we?
- 10+ years of expereince in international consulting and management of large industrial and tech companies
- 6+ years of experience in launching and scaling blockchain projects
- Network of 100+ industry experts specilaised in strategic management, product management, and business engineering
- A talent pool of consultants with experience and knowledge in solving complex matters
- 360 Marketing: from digital presense to community and event organisation
- In-house analytics center of excellence to support deepdive in latest industry trends, innovations, and patterns
Learn more about the approach and tools of strategic consulting applied in collaboration with customers
Building tomorrows business today with RBS as your strategic partner to guide in your crypto asset development journey
We provide business support at any required stage of company's life cycle
Legal creation and establishment of the company
Search, recruit, and build a winning team
Designing, re-engineering, and automating business processes
Design and development company strategy
Support in new market penetration strategy
Scale and grow
What do we offer?
Legal support
- Legal advice and support with selecting suited company entity, and legal registration at chamber of commerce.
- Prepare and manage corporate documentation to ensure legal compliance.
- Due diligence.
- AML/KYC process documentation and management.
- Organize and launch Initial Coin Offerings (e.g. white paper).
Financial modeling and tokenomics
- Design sustainable business model for the project.
- Define and quantify value proposition, enable scalability, and ability to withstand inflation, identify and develop incentives to increase project token usage.
Image and PR management
- Comprehensive reputation management and increasing awareness in the digital space.
- Creation and development of a personal brand.
- Building a comfortable environment for relationships with partners, users and investors.
- Creation of media projects and collaborations in the digital environment.
Deep analytics and access to industry experts
- Deep dive analysis in conjunction with opinion leaders and subject matter experts for successful execution of project deliverables.
- Engaging and collaborating with specialist from technical, scientific and business practitioners with experience in corporate and entrepreneurial environment.
- Distinctive selection of advisors and consultants to support project accordingly.
New market development
- Analyzing and selecting potential growth markets.
- Strategy development for new market entry.
- Team selection and management for cross functional collaboration.
- Designing project organization and collaboration methodology for effective cooperation for remote and onsite workforce.
Strategic and operational management
- Business solutions development and implementation to increase market share through satisfied customers, and optimize user demand while maximizing profit.
- HR consulting and team development to delivery on key objectives (skill up before scale up).
- Sustainable business development by developing market positioning, establishing channels to engage with users, setting goals and determining company mission.
Branding and visual communications
- State of the art graphical visualisation of data to increase shared understanding among all stakeholders.
- Establishing design principles, branding from story to design, engaging visual content creation (e.g. video, VR, graphics).
- Adaptive branding strategy build into marketing and/or PR strategy or utilized independently.
Investor relation management
- Projects to maximize communication and increase engagement with all involved parties from company stakeholders to investors and/or user communities that are affected by market value of the company.
- Build and promote communities interested in asset development, investor engagement and management.
Business scaling
- Business transformation projects to manage sustainable growth by streamlining internal coordination with external responsiveness.
- Internal process optimization, and cost reduction by means of best practices to maximize company profits.
Portfolio management
- Developing suitable solution to manage digital assets on blockchain technology (e.g. DeFI, NFT and other related crypto products).
- Foster functions to identify, categorize, evaluate, select, prioritize, and ensure balanced portfolio management.
- Capture reviews and report periodically.
- Manage projects, programs, and other portfolio components to ensure timely and adequate delivery of key objectives.
Package offers
Package «Starter»
*Above mentioned package fees are excluding additional unforseen costs and expenses. The minimum execution period is minimum for 3 months per chosen package. It is not a public offer.
- Legal support
- Business strategy development
- Financial modeling and tokenomics
50 000$
per month*
Package «Standard»
*Above mentioned package fees are excluding additional unforseen costs and expenses. The minimum execution period is minimum for 3 months per chosen package. It is not a public offer.
- Image and reputation developing in the digital space and PR
- Branding and visual communication
- Investor management
70 000$
per month*
Package «Advanced»
*Above mentioned package fees are excluding additional unforseen costs and expenses. The minimum execution period is minimum for 3 months per chosen package. It is not a public offer.
- Analytics and access to talent pool of advisors
- Business scaling
- New market entry and go-to-market strategy
- Portfolio management
100 000$
per month*
Package «Individual»
*Above mentioned package fees are excluding additional unforseen costs and expenses. The minimum execution period is minimum for 3 months per chosen package. It is not a public offer.
Includes one service of choice from «Starter», «Standard» or «Advanced» service packages
30 000$
per month*
Our Services
Our Collaboration
Large blockchain projects
Large blockchain projects
We consult on new markets entry strategies and scaling business, designing and optimizng marketing indicators, contribute to achieving strategic goals in efficient and effective manner.
Startups who have received investments to scale the business
Startups who have received investments to scale the business
We support business initiation from different perspectives, investors management in all phases, desing marketing strategies, and develop an implementation plan to deliver key results.
Business specifc projects in need of go-to-market strategy
Business specifc projects in need of go-to-market strategy
We support in developing solid project plan, advise on change management, conduct a campaign to raise funds among investoers and users/non-core investors.
Investors in cryptocurrencies and blockchain
Investors in cryptocurrencies and blockchain
We help to evaluate the (digital) assets and investment potential, assist in due dilligence, and advise business and project teams in the suitable way forward.
We develop customtized strategies and support the market leaders in achieving their ambitions
Products
Blockchain projects industry reports
We research and provide detailed (periodic) report on industry developments and trends in blockchain technology conducted by subject matter experts with hands-on practical experience and deep understanding in fintech's and blockchain technology.
Insights in blockchain projects in digital space
By means of in-house developed RBS Labs methodology we strive to create a big picture of brand awareness, insights in persepctive of target audience and degree of reference - in retorspect and in real-time.
Through analytics of advertising campaigns
We analyze and consult on the effectiveness of marketing campaigns and channels though structured and unstructured data.
Insights in blockchain projects in digital space
Through analytics of advertising campaigns
Blockchain projects industry reports
Founders
Sevil Baer
An expert in the field of strategic and management consulting, ex-Big3, 6 years in the field of blockchain and crypto industries
Sevil has been into the development of high-tech products, raising of investments and strategic consulting for over 13 years, 6 of which were focused on the blockchain and crypto industries.
Sevil is a professional media manager featuring managerial experience; her expertise builds upon many years of employment with leading business and lifestyle publishers, consulting and project background, wide network of business contacts and insight into mechanics and development trends behind technological and socially significant startups. Global transformations, digitalization and project product content constitute her key business profile.
Participant of leading crypto experts in Russia 2023 rating.
Sevil delivered numerous speeches at industry events around the globe, including Block60 hosted by India and the Teamz Business Summit at the University of Tokyo and also presented one of her projects at WEF back in 2018.
Sevil acquired a degree in journalism at Lomonosov Moscow State University. Previously, she was employed by one of the Big Three companies operating in the management and strategic consulting market, a major investment foundation and a management company in Russia and also oversaw the launch and development of more than 10 blockchain projects.
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Sevil is a professional media manager featuring managerial experience; her expertise builds upon many years of employment with leading business and lifestyle publishers, consulting and project background, wide network of business contacts and insight into mechanics and development trends behind technological and socially significant startups. Global transformations, digitalization and project product content constitute her key business profile.
Participant of leading crypto experts in Russia 2023 rating.
Sevil delivered numerous speeches at industry events around the globe, including Block60 hosted by India and the Teamz Business Summit at the University of Tokyo and also presented one of her projects at WEF back in 2018.
Sevil acquired a degree in journalism at Lomonosov Moscow State University. Previously, she was employed by one of the Big Three companies operating in the management and strategic consulting market, a major investment foundation and a management company in Russia and also oversaw the launch and development of more than 10 blockchain projects.
Lana Pinyaeva
An expert in communications, crisis management, and digital assets, a successful media manager
Lana has more than 10 years of experience in the field of strategic business consulting. She is an expert in communications and crisis management. Her key competencies include solutions for digital assets and companies in the digital economy, corporate conflict resolution, risk management, M&A, reputation management, public opinion work and lobbying.
She has experience working with large commercial companies (FinTech and high tech, energy, metallurgy, mechanical engineering, construction), as well as with financial institutions and system-forming companies in the transport, oil, gas, and telecommunications industries.
Lana graduated from the Faculty of Journalism of Moscow State University. Previously, she held senior positions in a leading company in the communications consulting market, and also oversaw the development of Internet projects in the main news agencies of the country.
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She has experience working with large commercial companies (FinTech and high tech, energy, metallurgy, mechanical engineering, construction), as well as with financial institutions and system-forming companies in the transport, oil, gas, and telecommunications industries.
Lana graduated from the Faculty of Journalism of Moscow State University. Previously, she held senior positions in a leading company in the communications consulting market, and also oversaw the development of Internet projects in the main news agencies of the country.
Victoria Arabina
An expert in digital transformation, investor communication, educational and technological projects
Victoria graduated from the faculty of law of Lomonosov Moscow State University with a degree in civil, corporate, family and private international law. She gained expertise while working in the system of public services of Moscow government that aim to support small- and medium-size enterprises. Part of her duties were decrease of administrative barriers, consulting and implementing projects aimed at all-encompassing rework of Moscow regulation policies in the field of business support and development.
After getting hired for «Delovaya Sreda» at PJSC «Sberbank», Victoria dealt with GR-projects in the field of corporate business, development of partnership programs and alternative channels for customer attraction, as well as creation and promotion of non-financial services of the bank.
Lately Victoria has developed her own international technological and educational initiatives, providing support for digital transformation processes in a number of key corporations and government companies in Russia. Her main goal is to bring a steady and full-scale development of digital agenda as well as to promote projects for development of end-to-end technologies in Russia and worldwide.
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After getting hired for «Delovaya Sreda» at PJSC «Sberbank», Victoria dealt with GR-projects in the field of corporate business, development of partnership programs and alternative channels for customer attraction, as well as creation and promotion of non-financial services of the bank.
Lately Victoria has developed her own international technological and educational initiatives, providing support for digital transformation processes in a number of key corporations and government companies in Russia. Her main goal is to bring a steady and full-scale development of digital agenda as well as to promote projects for development of end-to-end technologies in Russia and worldwide.
Victoria Arabina
An expert in digital transformation, investor communication, educational and technological projects
Sevil Baer
An expert in the field of strategic and management consulting, ex-Big3, 6 years in the field of blockchain and crypto industries
We are open to new partnerships and are alwasy keen to learn about new ambitious projects
Our cases
Strategy development for DeFi Fund
Development of strategic goals and objectives, conducting internal and external research, desgining an organizational structure to support delivery of key objectives, managing stakeholders, establshing change and communication strategy.
Thailand
Go-to- market strategy - Blockchain start-ups
Chartering marketing strategy from scratch. Conducting marketing research, initiating advertising campaigns, developing go-to-market strategy, developing and releasing MVP, managing communities to create awareness and attract interested 3rd party interest.
Canada
Business development for cryptocurrencies
Developing and executing key marketing activities (strategy and brand development, market positioning, copywriting, packaging of products, and services). Building long term relationship with investors and supporting business scale up though growth hacking.
Seychelles
Launching crypto and blockchain-social network
Establishing marketing function from scratch, conducting marketing campaigns. Designing go-to-market strategy, MVP developement and delivery, organiazing events, and managing funding to ensure timley delivery.
Singapore
Preparation for launching crosses/Baas platforms
Establishing marketing function from scratch, leading marketing function, developing branding concept and business strategy.
Russia
AR/VR company promotion
Advising on PR, Marketing, Business Development, IR, HR. Fundraizing, strategic planning, development of MVP, increasing online foorprint through communities and web presence.
Singapore
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